Good Ground Harvest Project®

I developed a mark built on two simple nouns: the leaf and the field. The leaf silhouette forms the overall shape, while ploughed furrows are woven into the upper form, giving "Good Ground" its most literal expression. The initials GG are embedded within, revealing themselves on closer inspection. A custom typeface and a palette of deep forest green, lime and soft sage white carry the natural, hopeful spirit of the brand across print, apparel and digital.