Gift Alchemy is a bespoke gifting startup based in Barcelona, focused on crafting meaningful, curated gift experiences. They approached me to develop a complete visual identity that would reflect their passion for personalisation, craftsmanship, and emotional connection.

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To kick off the creative process, I presented three distinct moodboards, each representing a unique visual direction. After thoughtful consideration, the client chose the moodboard that embodied a warm, passionate, and curated aesthetic, perfectly aligning with their brand ethos. From this chosen direction, I developed a comprehensive visual identity system, including a logo, colour palette, typography, wax stamps, patterns, packaging and website concepts.

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The result is a rich and cohesive identity that brings Gift Alchemy’s values to life, setting the tone for a memorable and emotionally engaging brand experience.