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Gift Alchemy is a Barcelona-based startup that creates personalised, meaningful gifting experiences.
They needed a brand that felt warm, thoughtful, and high-quality. It had to strike a balance between elegance and a handmade, personal touch to stand out in a busy lifestyle market.
I explored three visual directions through moodboards, and together we chose one that felt curated, passionate, and aligned with their values. From there, I designed a full identity system including a logo, colour palette, typography, patterns, wax stamps, packaging, and website concepts. Everything was crafted to feel consistent and emotionally resonant.
The final result brings their vision to life and sets the tone for a brand built on care, connection, and craft.