Jonathan Carlon is a young hypnotherapist based in Lille, France. He needed a simple, thoughtful logo for his clinic that could grow with his brand over time.

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The Challenge

The goal was to create a calm, professional identity that felt personal and meaningful. It had to reflect the nature of his work while staying clean and versatile for digital use.

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The Solution

The logo is built around the idea of a hypnotic journey, symbolised by a ball of yarn. Inside the yarn, the strands subtly form a J and C to reference his initials. I created three lockups for flexibility: horizontal, vertical, and a standalone mark.

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To give the brand room to grow, I also suggested a calming colour palette, a complementary typeface, and a few ideas for how the identity could work across future touchpoints.