Vista became the official small business design and marketing partner of Liverpool FC through a multi-year deal with the club.

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The Challenge

To help announce the partnership, I was tasked with designing a print ad for the Liverpool FC Monthly Magazine. It needed to feel bold and confident, while also highlighting Vista’s support of small businesses in Liverpool and beyond.

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The Solution

I worked with in-house copywriters to develop a typography-led concept that introduced the partnership alongside real examples of small business owners. We used a dark blue background to stand out on the printed page, knowing the adjacent content would be mostly white. Accent colours from the Vista brand were used to highlight key messaging and create contrast.