CASE STUDIES
CASE STUDIES
PROCESS
PROCESS
ABOUT
ABOUT
Contact
Contact
Linkedin
LINKEDIN
Gift Alchemy
SERVICES
Logo Design
Visual Identity Design
Logo Design
Visual Identity Design
Gift Alchemy is a Barcelona-based startup that creates personalised, curated and meaningful gifting experiences.
THE CHALLENGE
They needed a brand that felt warm, thoughtful, and curated. It had to strike a balance between elegance and a handmade, personal touch to stand out in a busy lifestyle market.
THE SOLUTION
I designed a visual direction that feels curated, passionate, and aligned with their values. From there, I designed a full identity system including a logo, colour palette, typography, patterns, wax stamps, packaging, and website concepts.
Everything was crafted to feel consistent and emotionally resonant. The final result brings their vision to life and sets the tone for a brand built on care, connection, and craft.
THE CHALLENGE
They needed a brand that felt warm, thoughtful, and curated. It had to strike a balance between elegance and a handmade, personal touch to stand out in a busy lifestyle market.
THE SOLUTION
I designed a visual direction that feels curated, passionate, and aligned with their values. From there, I designed a full identity system including a logo, colour palette, typography, patterns, wax stamps, packaging, and website concepts.
Everything was crafted to feel consistent and emotionally resonant. The final result brings their vision to life and sets the tone for a brand built on care, connection, and craft.
Stamped, sealed & delivered
To keep costs low as a startup, we chose to design a flexible and affordable packaging system. Instead of expensive custom boxes, we designed patterned wrapping paper, branded stickers, and custom wax stamps. The stickers and stamps became our go-to for sealing envelopes, wrapping gifts, and branding plain boxes, allowing us to deliver a unique and customized feel without breaking the bank.
A little script magic
I added a script font into the brand identity to give everything a more human and personal touch. Instead of using it everywhere, the script pops up inside sentences to highlight certain words and make them feel special, almost like a little handwritten note. It’s perfect to use on merch, box inserts,
The best part is, this approach isn’t limited to just the word “gift.” The script can be used to spotlight any word across the brand, which keeps things flexible while still feeling consistent and curated.
The Final Touch
This project was about more than creating a logo or choosing colors — it was about shaping a brand that feels curated, human, and memorable. The style guide brings all of these elements together in one place, making sure Gift Alchemy can grow with confidence and consistency.
