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Cross-channel, wall art campaign for Vistaprint.
“On the Wall” was a cross-channel marketing campaign for Vistaprint’s wall art products, including canvas prints, photo tiles, posters, and acrylic prints. The idea was to inspire customers to showcase their favourite family moments at home, especially in spaces like children’s bedrooms.
The Challenge
Design a cohesive email and landing page that spoke directly to parents, encouraging them to turn family photos into personalised wall art. The creative needed to be warm, relatable, and clearly show how these products fit into real family homes.
The Solution
I designed both the email and landing page with consistent visuals using family-focused photography set in children’s rooms. The colour palette and layout aimed to feel inviting and personal, helping parents see how easy it is to bring their family memories to life on their walls.
The Challenge
Design a cohesive email and landing page that spoke directly to parents, encouraging them to turn family photos into personalised wall art. The creative needed to be warm, relatable, and clearly show how these products fit into real family homes.
The Solution
I designed both the email and landing page with consistent visuals using family-focused photography set in children’s rooms. The colour palette and layout aimed to feel inviting and personal, helping parents see how easy it is to bring their family memories to life on their walls.
