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Cross-channel seasonal campaigns for Vistaprint.
At Vistaprint, I created a vibrant marketing campaign that ran across key seasons like Back to School, Halloween, and Valentine’s Day.
The Challenge
We wanted to connect with a younger audience through fun, seasonal content that worked across email and web. It needed to be engaging, on-brand, and easy to roll out across different moments in the year.
The Solution
I teamed up with an in-house copywriter to develop a playful, photo-led style with bold colours and a light tone of voice. Each piece was designed to feel fresh and festive while keeping the overall look cohesive. The result was a high-energy campaign that boosted engagement and brought a bit of personality to the Vistaprint brand.
The Challenge
We wanted to connect with a younger audience through fun, seasonal content that worked across email and web. It needed to be engaging, on-brand, and easy to roll out across different moments in the year.
The Solution
I teamed up with an in-house copywriter to develop a playful, photo-led style with bold colours and a light tone of voice. Each piece was designed to feel fresh and festive while keeping the overall look cohesive. The result was a high-energy campaign that boosted engagement and brought a bit of personality to the Vistaprint brand.
