Vista teamed up with Liverpool FC as their Official Small Business Design & Marketing Partner, with a multi-year plan to support local businesses and reach fans globally.
The Challenge
Announce the partnership in a big, clear way across stadium LED boards and matchday programme ads, making sure the visuals were bold, on-brand, and worked for both in-person and broadcast audiences.
The Solution
I art directed and designed the animated LED perimeter boards and print ads, focusing on strong, simple messaging that stood out. Worked closely with marketing and sponsorship teams to keep everything consistent and impactful for the launch.